Venice by TAG

What is a QR Code tag?

It is a bi-dimensional bar code that can contain a greater quantity of data compared to a traditional bar code. It may have web addresses, electronic visiting cards or just messages. It is an International standard utilised in various  sectors of publishing, logistics, and for product packages.

 

The Hellovenezia MOBILE portal uses the QR Code found in the Actv landing terminals in Venice to allow the user to link up directly with a web page containing information of the zone you have landed in, to get information on public transport lines, cultural tours and news.

 

Venice by Tag

Click on the QR Code symbol at the public transport terminals along Canal Grande to enter the world of useful information.

 

The novelty of this dual technological is dedicated to residents and visitors in Venice. The minimum equipment you need is a cell phone or smart phone with an internet connection and a built-in photo camera.

You will see the sticker with the QR-Code (international standard for bi-dimensional bar codes) in more than 48 landing terminals of the Venetian public transport lines along Canal Grande. If your cell phone does not have decoding software you will be able to get the info on www.mobile.hellovenezia.com using a common web browser.

The new system that accompanies the digital signage circuit installed in many points of the city, will be soon further developed for outdoor TV or interactive panels and will give access to unlimited information (in Italian and English) on public transport, cultural itineraries, geo-reference information of monuments and news directly on your smart phone. An rss feed system, as in the video circuit, guarantees news updating in real time, very useful when there are public transport inefficiencies, schedule changes of some transport lines due to strikes and environmental problems like floods or fog.

The Hellovenezia MOBILE service today is totally free of charge for both tourists and residents and is only the start of the installation of a more sophisticated and evolved platform which will include, besides e-commerce applications, also the purchase of 

public transport tickets or passes or even tickets for concerts and city events, without any need to line up at a shelter.

As the Vela S.p.A. Marketing Office said - “This new development which created the entire process, is the fruit of quality analysis of statistics used in the system to reconcile the demand for free information and contents with services that offer sufficient margins for its maintenance and updating.”